Holidaybreak

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Eurocamp and Keycamp



explore has undertaken a number of projects for Holidaybreak and its Eurocamp and Keycamp brands.

We conduct an online brand tracker, using our in-house consumer panel, panelbase.com. This survey is also used to measure awareness and opinion of advertising campaigns and their effect on brand awareness and consideration.

We have conducted online research of their customers and enquirers using lists supplied by Holidaybreak to gain feedback on designs for the next generation of their accommodation provision. We also interviewed ‘potential customers’ recruited from panelbase.

A further study of ‘potential customers’ looked at how including reevoo customer reviews on the Eurocamp and Keycamp websites might affect propensity to consider a particular park.

Testimonials

“explore research has done a number of projects for us now, from straightforward brand tracking / advertising awareness projects to more innovative research to help us develop our next-generation products and websites. I have found explore to be helpful and responsive, happy to make changes or alter deadlines when our business requirements change. They keep me informed of progress and deliver on time. I’m sure I will use explore again and would recommend them to others too.”

Neil Makinson, Customer Insight Manager, Holidaybreak plc