Hall tests

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Hall tests involve hiring a venue in a central location and inviting a large number of people to test drive the products of services under review.

Respondents are usually recruited from the streets adjacent to the venue and nominal incentives are often provided in order to ensure participation.

In addition to normal data collection, observation techniques can be used to judge consumer choice and opinions.

The key benefits of hall tests are:

  • Feedback is based on recent experience with the product or service rather than perceptions
  • Tighter control of interviewing ensures consistency
  • Completed within a reasonable timescale
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